![]() ![]() Perhaps the most significant difference between Google Play and iOS is that Google Play users are 40% more likely to show decisive behavior. watching a video, scrolling your image gallery, etc.) before making their decision. If you read our previous post about App Store Product Page design, you know that App Store users are split into two categories – Decisive Visitors, who choose whether or not to install based only on elements visible upon page load, and Exploring Visitors, who interact with your page elements (i.e. We’ve run a series of tests comparing the App Store vs Google Play, in which all other elements remained the same – same targeting, same creatives, same product – and this is what we’ve found: Google Play users are 40% more likely to show decisive behavior The elements you find there are basically the same – an icon, image gallery, descriptions, reviews, and maybe a video.Īnd yet, the layout of these elements are different, which cause some striking behavioral differences between the 2 different stores. Users come to Google Play and Apple’s App Store for the same purpose – to Install an app. ![]()
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